Which of the following best states one effect of advertising?
Question 18c of 25 - The media
- Maximum Attempts: 1
- Question Type: Multiple Choice
- Maximum Score: 2
- Question: Which of the following best states one effect of advertising?
- Consumer behavior is influenced.
- Media revenues exceed costs.
- Stockholders have a high level of utility.
- Market research becomes more accurate.
The correct answer is: Consumer behavior is influenced. Companies advertise in order to influence the behavior of consumers.
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